My Empire Casino Cookies Policy
This Cookies Policy explains how My Empire Casino uses cookies and similar technologies when you visit our website from Australia or elsewhere. It describes what these technologies do, why we use them, and the choices you can make to manage them.
Cookies help us deliver core site functions, remember preferences, improve performance, and support marketing activities where you choose to allow them. Some cookies are necessary for the website to work correctly, while others are optional and used to enhance your experience.
What Cookies Are
Cookies are small text files stored on your device (for example, your computer, smartphone, or tablet) when you visit a website. Cookies can be set by the website you are visiting (first-party cookies) or by other companies whose tools or content appear on that website (third-party cookies).
Cookies can also be classified by how long they last:
- Session cookies - temporary cookies that are deleted when you close your browser.
- Persistent cookies - cookies that remain on your device for a defined period or until you delete them.
In addition to cookies, similar technologies may be used, such as local storage, pixels, SDKs (in app-like environments), and server-side identifiers. For simplicity, this policy refers to these collectively as cookies unless stated otherwise.
Types of Cookies
My Empire Casino uses different categories of cookies for different purposes. The specific cookies in use may change over time as we improve the website, add features, or change service providers.
In general, cookie categories used on the website may include:
- Essential cookies - required for basic website functionality and security.
- Performance cookies - used to understand how the website performs and how visitors use it.
- Functional cookies - used to remember preferences and provide enhanced features.
- Marketing cookies - used to help show relevant ads and measure marketing effectiveness, subject to your choices.
Essential Cookies
Essential cookies are necessary for the website to operate. They help with core functions such as page navigation, account access, fraud and abuse prevention, and maintaining the integrity of sessions. Without these cookies, key parts of the My Empire Casino website may not work properly.
Examples of what essential cookies may do include:
- Maintaining your logged-in session so you can move between pages without repeatedly signing in.
- Supporting account security checks and helping detect suspicious activity.
- Enabling load balancing and ensuring the site displays reliably across browsers and devices.
- Remembering choices that are strictly necessary to provide the service you request (for example, cookie consent status where applicable).
Because essential cookies are required to provide the website, they are generally not optional. You can still block them using browser controls, but doing so may cause the website to malfunction or prevent access to certain features.
Performance Cookies
Performance cookies help us understand how visitors interact with the website and how the site performs. This information is used to improve stability, speed, and overall usability. Performance cookies typically collect aggregated or de-identified information, such as pages visited, time spent on a page, and error events.
My Empire Casino may use performance cookies to:
- Measure page load times and identify technical issues.
- Understand which pages are most frequently visited and how users navigate through the site.
- Track whether features are working as intended after updates or changes.
- Support troubleshooting and reduce service disruptions.
Where performance cookies are optional, they will be used in line with your cookie preferences and applicable settings.
Functional Cookies
Functional cookies enable enhanced features and personalization. They help the website remember your choices and settings so your experience is more convenient and consistent. These cookies are not strictly necessary for the website to function, but they can improve usability.
Functional cookies may be used to:
- Remember interface preferences (for example, language, layout, or region settings).
- Keep certain selections in place between sessions where you ask us to remember them.
- Support customer-facing tools and features that rely on saved settings.
If you disable functional cookies, some preferences may not be saved and certain features may behave more like a default version each time you visit.
Marketing Cookies
Marketing cookies help us and our advertising partners (where used) deliver and measure advertising and promotional content. They can be used to limit how often you see an ad, measure the effectiveness of campaigns, and tailor content based on inferred interests. Marketing cookies may also be used to understand whether you came to the My Empire Casino website from an advertisement or affiliate link.
Marketing cookies may involve:
- Recording visits and actions on the website to help measure marketing performance.
- Supporting the delivery of advertising that may be relevant to you.
- Helping prevent repeated display of the same advertisement.
- Attributing registrations or visits to particular campaigns or referral sources.
Marketing cookies are typically optional and should be controllable through cookie preference tools (where available) and your browser or device settings. If you choose to restrict marketing cookies, you may still see advertising, but it may be less relevant and campaign measurement may be less accurate.
Managing Cookies
You can manage cookies using a combination of site controls (if offered on the website) and your browser settings. Your options vary depending on your browser and device. In general, you can choose to block cookies, allow cookies, or delete cookies that have already been stored.
Common ways to manage cookies include:
- Browser settings - most browsers let you view, delete, or block cookies, and control cookies on a per-site basis.
- Private browsing modes - may reduce persistence of some cookies by clearing them when you close the session, depending on your browser configuration.
- Device-level controls - some devices allow additional restrictions for tracking technologies.
- Advertising preferences - some platforms allow you to limit ad personalization.
Important considerations:
- If you block all cookies, essential services like login, account security checks, and certain payment-related flows may not work correctly.
- Deleting cookies can reset preferences, which may require you to re-enter settings the next time you visit.
- Cookie controls apply per browser and per device. If you use multiple devices or browsers, you will need to apply your choices to each of them.
If you need help understanding cookie controls as they apply to the My Empire Casino website, you can contact our support team at [email protected].
Third-Party Cookies
Some cookies and similar technologies may be set by third parties whose services are used on the website. These may include analytics providers, advertising technology providers, payment or fraud prevention tools, and embedded content. Third-party cookies are governed by the third party's own policies and configuration, not by My Empire Casino.
Third-party cookies may be used to:
- Provide analytics and reporting on website performance.
- Detect invalid traffic, suspicious activity, or automated abuse.
- Measure marketing activity and manage referrals, where applicable.
- Deliver content or features supported by external providers.
Where third-party tools are used, we aim to select providers that support reasonable security and privacy controls. However, we do not control how third parties use data collected through their cookies once it is received by them. We recommend reviewing the privacy and cookie notices of any third-party services for more information about their practices and your options.
If you disable third-party cookies, parts of the website may still function, but certain features may be limited. For example, analytics reporting may be less accurate and some personalization features may not work as intended.
Policy Updates
My Empire Casino may update this Cookies Policy from time to time to reflect changes in technology, site functionality, our service providers, or operational practices. Updates may also be made to improve clarity and transparency. The latest version will apply when it is posted on the website.
We encourage you to review this policy periodically to stay informed about how cookies are used and what choices are available to you.
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